Vitamins and Dietary supplements

From Sea to Social Media

Mineral salts are making a giant wave.

Celtic sea salt is an unrefined, low-sodium sea salt historically sourced off the Brittany Coast of France.

A pattern on the favored social media platform TikTok is seeing it blended with water or placed on the tongue to enhance hydration. This has led to a rise in gross sales at well being meals shops throughout the nation.

Selina Naturally (Arden, NC) is the originator of the Celtic Sea Salt model, which has turn into a globally acknowledged product recognized for its distinct style and well being advantages.

“The salt is sourced from pristine locations and Selina Naturally guarantees the use of only the highest quality ingredients, providing a pure and simple version,” mentioned Selina Delangre, proprietor and CEO of the corporate. “The diverse and versatile selection caters to various needs, and the company’s passion for salt stems from firsthand experiences of the health benefits.”

The ocean incorporates greater than 90 minerals and hint parts and thru cautious harvesting, minimal processing and no synthetic warmth, the minerals will be preserved, in keeping with Michael Sileck III, vp of gross sales and advertising and marketing at SeaAgri Options (Atlanta, GA).

Hint Minerals provides Utah Sea Minerals and ConcenTrace Hint Mineral Drops, that are concentrated liquids naturally balanced to have a full spectrum of hint minerals harvested from Utah’s Inland Sea, in keeping with Dr. Darrin Starkey, director of training for Hint Minerals (Ogden, UT).

“It is dried in clay ponds using air and evaporation to concentrate it,” mentioned Starkey. “Once it has crystallized, it is then gathered by hand. This process allows the water to evaporate off and leave behind a salt chalk full of various minerals found in seawater.”

Starkey added mineral salts can be utilized by anybody who’s seeking to get extra out of salt, particularly since common desk salt doesn’t provide the required minerals.

“Adding mineral salts easily provides minerals into a daily routine without much effort and the trace elements found in mineral salts can provide needed electrolytes and can often easily be added into an individual’s routine by using them for cooking/seasoning of food, or simply taken a pinch at a time,” Starkey mentioned.

Eden Meals (Clinton, MI) carries a Celtic sea salt in its product line. Michael Potter, Eden Meals chairman and president, famous that folks are actually starting to grasp the significance of sea salt. He agrees with Starkey that the hint mineral content material makes Celtic sea salt extra worthwhile in comparison with commonplace sodium chloride (desk salt). He added that the physique’s mobile programs profit from hint minerals and electrolytes.

“Celtic sea salt is a premium source of electrolytes,” Potter mentioned. “When you take Celtic sea salt, it’s a very smooth transition from the crystalline form to a diluted, hydrated state.”

Sea Salt Security

Potter mentioned he doesn’t discover the TikTok pattern harmful. Nonetheless, he mentioned the one “potential caveat” could be ingesting an excessive amount of salt or water, particularly in an period when medical doctors continuously warn sufferers about sodium consumption.

“I don’t think it’s necessary to put it under your tongue if you add it to your food daily, said Lisa Proctor, manager at The Nutrition Source (West Boylston, MA). “Moderation is important here, but the act itself is harmless. Customers are telling me that they do feel more hydrated.”

Delangre mentioned she is grateful for all of the “love and testimonials” shared on social media together with the TikTok pattern. She trusts her shoppers’ frequent sense however inspired them to confirm info and science.

“The demand has reached unprecedented levels akin to a tidal wave due to factors such as viral videos, a book I wrote that was published, influential endorsements and enthusiastic customer referrals,” Delangre mentioned. “The increased demand has led to challenges in supply and necessitated changes and transitions with attention to maintaining quality.”

In response to retailer Cathy L. Conlon, ND, proprietor of Acorn Nutritional vitamins Well being Market (Copley, OH), there are numerous well being advantages of Celtic sea salt together with regulating blood stress, eliminating stopping muscle cramps, constructing immunity, growing vitality and offering electrolyte stability.

“I think [the trend] is good. It is educating, especially young people, on the benefits of natural health,” Conlon mentioned. “Many people are beginning to understand the benefit of supporting the body without prescriptions.”

Keirstyn Johnson, supervisor and purchaser at Vig’s Well being Meals and Low cost Dietary supplements (Lewiston, ID), mentioned Celtic sea salt and different mineral salts are nice for supporting hydration and electrolyte ranges.

“I personally believe that mineral salts are a vital part to health and hydration,” Johnson mentioned. “If you are getting your mineral salts from a quality source, it is absolutely safe and effective.”

With Celtic sea salt’s recognition, Johnson added her shops suffered from an absence of provide for an intensive interval.

“We were unable to order Celtic sea salt for a solid six months and only ordered Himalayan salts,” Johnson mentioned. “We have since brought in another brand called Baja Gold that is very popular.”

SeaAgri Options is the producer and distributor of Baja Gold. Sileck defined Celtic-style sea salt incorporates decrease sodium ranges, which may present a extra balanced food plan.

“Unrefined sea salts like Baja Gold are a great option to reduce sodium intake and add valuable minerals and trace elements into your diet,” Sileck mentioned. “And even if you aren’t purposefully seeking a nutritional change, Baja Gold’s unique flavor is widely preferred versus traditional salt’s bitter sodium taste.”

Over the past 12 months, Sileck noticed an elevated recognition for unrefined salt merchandise. Baja Gold is produced in North America year-round, so it’s straightforward to fulfill rising demand from shoppers.

“Many customers are realizing that most salts today are heavily processed, have unknown origins and lack any mineral nutrition,” Sileck mentioned. “Health practitioners and nutritionists are helping to increase awareness and visibility to healthier options. This support has led to increases in demand and sales.”

Delangre advises shoppers to be assured within the purity and the unaltered nature of Celtic Sea Salt merchandise. The corporate exams for varied parts whereas additionally making certain the absence of pollution comparable to lead, cadmium, mercury, arsenic, microplastics and microorganisms.

“The analyses are consistent, and there is evidence that natural, unrefined sea salt undergoes a miraculous process that separates it from potential ocean pollution,” Delangre mentioned.

Starkey added he has been getting extra questions on mineral-rich salts particularly as social media attracts extra consideration to the merchandise.

“I think we need to get more minerals into our diets and the TikTok trend is definitely helping get the word out there about the importance of them,” Starkey mentioned. “I do believe that salt is an important electrolyte, but consumers need to be aware of other full-spectrum, low-sodium options that are available and that can ‘feed’ needed minerals throughout the entire day, as well.”VR

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