Vitamins and Dietary supplements

GHOST Hydration RTD Introduced on PricePlow: Right here’s What We Know

Whereas in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. Throughout our sitdown, we mentioned all issues GHOST, together with a recap of their busy 2023 and a watch in direction of 2024. This previous yr, GHOST has prioritized scaling and reworking into a fair higher behemoth than they already are, particularly with Ghost Power and the worldwide Legend V3 launch.

Ghost Hydration RTD Introduced and Tasted!

The largest and most speedy nugget to come up from our dialogue was the upcoming launch of the brand new GHOST Hydration RTDa ready-to-drink model of the favored Ghost Hydration complement. Shortly after the podcast’s launch, Dan posted the next picture to Twitter:

Ghost Hydration RTD Leak

What we learn about Ghost Hydration RTD

This text can be up to date as extra info involves gentle, however right here’s what we all know:

On the podcast, Dan foreshadowed 5 flavors dropping at launch, together with:

Dan Lourenço #5 on the PricePlow Podcast

Dan Lourenço of Ghost Way of life returns to the PricePlow Podcast for his fifth installment in Episode #116going over the meteoric rise of Ghost Power and what’s coming in 2024

  • Strawberry Kiwi (taste-tested on the podcast)
  • Bitter Patch Children Blue Raspberryand
  • Bitter Patch Children Redberry

We’re undecided of the opposite two flavors, however we’d in all probability count on an orange one and perhaps a lemon primarily based one given how nicely that sells within the powder type. Time will inform.

No taurine

An enormous assertion Dan needed to make is that Ghost Hydration RTD can have no taurine. That is sadly because of a regulatory purpose: it’s not de-facto GRAS-approved (typically acknowledged as protected) in meals at a clinically important dose.

And Ghost Hydration RTD can be offered as a “food” product with a vitamin details panel (versus a dietary complement with a complement details panel) due to the slotting they need in grocery shops – it needs to be with the meals/drinks, not dietary supplements.

We’re undecided of what that most authorized dose is, nevertheless it’s not close to the gram that we’d like. So moderately than educate individuals on the laws of why it’s “underdosed”, they’re forgoing the ingredient fully.

We’re undecided what the utmost dose that may be legally be utilized in meals, nevertheless it’s not sufficient to make use of.

Watch Dan discuss it and style it

Right here’s the related clip from the podcast with the tasting and dialogue:

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Effectively, for these studying, that is additionally a enterprise alternative – maybe somebody can get a taurine ingredient self-GRAS authorized at a 1-2 gram dose and promote that. Solely, it might be robust to get that funding again, since manufacturers could use generic taurine anyway.

Ghost Hydration

Want extra hydrating electrolytes? Then take a look at the potassium-led formulation in Ghost Hydration

In the meantime, different rivals are simply utilizing bigger taurine doses of their dietary meals dietary supplements, however Ghost is just too massive of a goal to take that threat.

Join PricePlow’s Ghost Hydration Alerts!

As at all times, you possibly can join PricePlow’s Ghost Information alerts and Hydration RTD alerts beneath, and we’ll notify you when we’ve got extra info and bump this text up. You’ll additionally get notified when it’s obtainable on the market, and when new flavors and costs come out!

We love RTDs, and it looks as if the proper format for a hydration formulation – prepare to stay hydrated on the go! Till then, head again to our foremost Ghost Hydration article to get the powder in a bathtub or stick packs!

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Disclosure: PricePlow depends on pricing from shops with which we’ve got a enterprise relationship. We work arduous to maintain pricing present, however it’s possible you’ll discover a higher provide.

Posts are sponsored partly by the retailers and/or manufacturers listed on this web page.

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